Custom Magazine
What’s the one piece of content you look forward to the most?
Think about it. What’s the one thing you genuinely look forward to reading?
It’s not a Facebook post. It’s not a YouTube ad. And it’s definitely not another generic blog.
It’s something with substance. Something that arrives with intention.
Custom magazines are making a comeback for a reason. When done well, they:
Make people feel something
Give you 15+ minutes of uninterrupted brand time
Build emotional connection, not just awareness
And they work. How else can you voluntarily get someone’s undivided attention for a decent chunk of time?
Wetwheels Solent
Our custom digital and printed magazine for Wetwheels Solent delivered £1000 in funds just 48 hours after going live!
In 2024, ABC-audited magazines had a combined average digital circulation of 3 million per edition, up 14% from 2023.
Source: ABC
Did You Know….?
Why a custom magazine still works in 2025
Everyone’s sending the same email newsletters with the same recycled insights.
A custom magazine breaks that cycle. It says: We’re not like the others. We’re serious. And we’ve got something worth your time.
The numbers back it up:
According to the Content Marketing Institute, print magazines are making a strategic return — not to replace digital, but to anchor it.
When you connect print with digital touchpoints (like a digital version for your website, QR codes, unique URLs, personalised emails), you can track:
Website traffic spikes after a magazine lands
Email click-throughs from physical prompts
Social engagement driven by tangible, sharable content
The ROI is real. And the brand-building impact? Even greater.
What goes into a killer custom magazine?
Don’t waste paper. Every page should earn its place. That means:
Stories with seasonal relevance
Impactful photography and bold design
Interviews with your clients, not just case studies
Quotes from people with influence — not just internal voices
Smart layout and editorial direction that actually gets read
A custom magazine isn’t a vanity project. It’s a strategic positioning tool. A proof point. A brand asset that says, “We know our audience — and we’re investing in them.”
You can also use your magazine as the foundation of your 90-day digital marketing content plan:
Repurpose the articles for blogs for your website, social media and email newsletters
Share key highlights on social media
Turn interviews into short-form video content
Anchor your emails around key themes
Not sure where to start?
Don’t worry, you don’t need an in-house editorial team.
You need a partner who gets the strategy and the execution.
We can:
Develop the editorial direction
Write articles and source photography
Interview your clients and stakeholders
Design, print and distribute the final product
Build a content strategy to squeeze every drop of value from it across your digital marketing channels
At EMARI, we don’t just make it look good. We make it count.
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No — lazy print marketing is dead. Thoughtless brochures, dated newsletters, and poorly written corporate mags deserve to be forgotten. But print done right? That’s a power move. A custom magazine cuts through the noise, earns attention, and sticks around longer than any Instagram post ever will.
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Not if you do it properly. A custom magazine is a strategic asset — not a glossy ego trip. It’s a tool to position your brand, deepen trust, and create a longer customer engagement cycle. It’s not about showing off. It’s about showing up in a way your competitors aren’t.
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Absolutely. A digital magazine still creates standout, long-form content in a curated format — without printing or postage. You get the same editorial structure, standout visuals, and storytelling clarity, but delivered as an interactive PDF, hosted online, or embedded into your website. Still intentional. Still powerful. Just without the paper.
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Any business where trust, credibility, or complex decision-making matters. If you’re trying to attract senior buyers, build long-term relationships, or shift perception in your market — this will work for you. From start-ups to consultancies to service-led brands with substance behind them. For charities, a magazine isn’t just a communication tool. It’s a vehicle for storytelling, legacy-building, and deepening relationships with donors, volunteers, and stakeholders. It creates space for impact stories, behind-the-scenes transparency, and emotional connection — the very things that inspire giving. We see great results for charities - some of the highest performing donor campaigns we’ve seen start with a digital and/or print magazine. It gives your supporters something to hold onto, talk about, and share.
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Typically 6–8 weeks. If you’ve already got stories and photos ready, it can be faster. If you want us to go out and gather everything from scratch, we’ll build in time to do it properly.
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That depends on the format, content needs, and distribution. For digital-only from £5,000. For print: from £8,000 including concept, content, design, and project management. We’ll tailor to your budget and capacity and show you how to get the most from every page.
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Yes - that’s part of the point. We’ll track digital engagement, email click-throughs, campaign donations and traffic spikes. We can also advise on using unique QR codes or URLs in your print version to see what content drives action. Every page should earn its keep.
