Opportunity no longer knocks, it posts, likes, and shares.
Create tech-savvy leaders that strengthen and differentiate your brand, improve team effectiveness, attract new talent, and create amazing experiences for your customers.
Do you...?
Want to inspire employees to feel more connected to your company’s purpose, vision and strategic goals
Want to create an ecosystem of internal and external strategic alliances to maximize your competitive advantage
Understand that branding can no longer be managed just by press relations and media engagements as key stakeholders now expect agile responses and authentic leadership voices online
Know that social media is important but don’t know how to utilize it effectively
Our typical clients for this program are:
Company leaders/ C-Suite
Team leaders
Sales managers
Subject matter experts & opinion leaders
Thought leaders and upcoming influencers
Small leadership teams (up to 12 people)
Most Popular Packages
LinkedIn Profile Optimization and Coaching
Want to increase your activity on LinkedIn but don’t know how or where to start?
Try our 3-month intensive program
Industry Influencer Support Program
Want to write your own articles but don’t have the time or the words to hand?
Try our 3-month intensive program
1-2-1 Connected Leadership Coaching
Regularly using LinkedIn and want to be up to date with the latest algorithms changes?
Try our rolling 3-month coaching program
Did You Know….?
80% of employees would prefer to work for a leader who uses social media than one who does not.
82% of employees will research a leaders online presence when considering joining a company.
Source: Brunswick
Connected Leadership Training and Coaching Programs
Activating your leaders online:
Learning Objectives:
Understand the business case for how and why organizational social-media literacy is fast becoming a source of real competitive advantage
Learn how to capitalize on the transformational power of social media while mitigating its risks and ensuring their reputation is protected and carefully managed
Build trust and credibility with customers, employees and other key stakeholders to strategically position your brand in the market
Attract and retain talent in competitive industries
Accelerate the development of new products and services by being on the pulse of customer needs, challenges and feedback
Want more information?
Introduction to EMARI
Inspiring digital confidence in your leadership teams
Our training and coaching programs help clients of all shapes and sizes to embed behavioral change in their organization by:
Providing training and coaching programs to suit all levels of confidence and resource commitments
Ensuring your leaders' tone of voice is clear, credible, personal and professional at all times
Dedicated world-class industry-leading social media experts to provide guidance and advice at all times
Providing key insights and curated content on key themes
Monthly reports to demonstrate measurable impact and return on investment
All of our connected leadership programs are run by world-leading industry experts who build confidence and provide support with strategy, content and insights into how algorithms are working as needed.
Each program includes a short interview to understand goals and objectives, with an evaluation of the social media maturity of your leadership teams in comparison with their peers and delivery of a quick impact report filled with actionable advice that will have immediate results, followed by a clear plan for next steps.
We help operationalize your strategy and ensure your social media success with tailored workshops, 121 and team coaching programs designed to accelerate and embed behavioral change, whilst ensuring leaders speak with authentic voices worthy of people’s trust and confidence.
We measure both the qualitative and quantitative impact of your leadership team on LinkedIn, using both independent benchmarks and our bespoke reporting frameworks that incorporate the very latest algorithm research. We provide a quick impact report with actionable advice that will have immediate results and further recommendations for your mid- and long-term strategy.
4 Reasons to invest in
Developing Your Leaders
1. Improve
bottom-line financial performance
2. Attract
develop & retain talent
3. Drive
strategy execution
4. Increase
sucess in navigating change
Connected Leadership workshops with world-class industry experts, for ambitious individuals
You can take each module individually at your own pace or create a personalized program tailored completely to your needs and level of understanding.
LinkedIn Accelerate Program Level 1 — Beginner
One of the questions we often get asked is “Where do I start with LinkedIn?” First, you have to decide what you want to talk about; Second who you want to talk to; Third, what you want people to think, say, do differently because of speaking to you. Working with hundreds of leaders, the LinkedIn Accelerate Program provides a strong foundation for using social media strategically to achieve your goals.
How to create a holistic
brand voice
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Utilizing tools created by seniors leaders at Microsoft, we enable you focus and align on:
Intentional themes to talk about
Rules of authenticity e.g., how scripted posts/responses are; use of original photography; use of self-imagery
Troll Response Plan - how to respond to unpleasant comments online and avoid being triggered
Analysis of current messaging and positioning
Analysis of current network
Introduction to LinkedIn Workshop
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Based on experience working with FTSE 100 companies, this training session guides individuals and teams through:
Common issues and misconceptions related to social media
The business case for being on social media
How the LinkedIn algorithm works - benchmarks and how to improve
Demonstration of a profile audit with recommendations on how to improve
How to implement a simple 15-minute weekly routine to improve your profile with guidance on what to post
Q&A
Building your online
LinkedIn presence
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Utilizing latest LinkedIn algorithm research, we enable you to:
Choose the right profile and background picture
Create the perfect search-engine-optimized headline
Write the perfect LinkedIn About section
Build and expand your network on LinkedIn
Manage your Home Feed effectively to create more engagement opportunities with key stakeholders
Nurturing your
network on LinkedIn
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Utilizing latest LinkedIn channel insights we will enable you to:
Find the right people
Create more and better engagement opportunities
Write fantastic connection requests
Write a fantastic InMail introduction
Utilize algorithm insights to ensure your key network connections come up regularly on your Home Feed so it is easier to engage with them
LinkedIn Accelerate Program Level 2 — Improver
LinkedIn Profile optimization and coaching
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2 x 1-hour social media coaching sessions with world-class industry-leading experts
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Utilizing latest LinkedIn algorithm research, you will learn:
The key principles of content sharing
Where to find great content to share
How to share content effectively to add value to your network
Record your first video
Identifying new
networking opportunities
-
2 x 1-hour social media coaching sessions with world-class industry-leading experts
-
Utilizing latest LinkedIn algorithm research, this module includes:
a customized quick impact report with full checklist of what is missing from your profile
re-write of profile to align with latest algorithm research
Building your social
reputation on LinkedIn
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2 x 1-hour social media coaching sessions with world-class industry-leading experts
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Working in partnership, you will learn:
How to prioritize key networking opportunities and establish a tiered list of Top 50 target network connections
How to ensure these Top 50 target network connections come up on LinkedIn home feed
Data-driven content marketing insights reports
-
2 x 1-hour social media coaching sessions with world-class industry-leading experts
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Utilizing latest LinkedIn algorithm research, you will learn:
The key principles of content sharing
Where to find great content to share
How to share content effectively to add value to your network
Record your first video
Structure your first LinkedIn article
How to write copy that improves engagement and organic reach
LinkedIn Accelerate Program Level 3 — Intermediate and Advanced
In-Depth Profile Optimization review and recommendations
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Designed to accelerate the LinkedIn social influence and build visibility online, we provide:
Analysis report of last 12 months of LinkedIn activity focusing on content metrics including keywords used, audience demographics, network statistics, speed and traction data
Analysis of 36 best and 36 worst performing posts across the year with recommendations for how to improve
Review of industry conversations on key topics with recommendations for content to share
Quick Impact report with actionable insights to ensure profile is fully optimized
Data-driven Audience Intelligence Reports with actionable tips
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Utilizing several social listening tools we enable our clients to have gain insights into their key strategic network connections to help prioritize audience outreach faster and more effectively. This includes:
Review of current connections and recommendations for how to utilize more effectively
Trends, key topics and sentiments, lists of websites, blogs, podcasts, influencer social accounts, and publications mentioned by key individuals
2 x 1 hour social media coaching sessions with recommendations for how to align your presentation and messages with your targeted audience’s language & behavior online
Social Media
Excellence Workshop
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Tailored coaching and time-saving tips from world-class industry-leading experts on LinkedIn. This will include but is not limited to:
How to further improve your LinkedIn SSI score
How the LinkedIn algorithm processes content
How to work with the LinkedIn algorithm more effectively
Analysis of activity to date with recommendations for how to improve
Train the Trainer program
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An in-depth course on how to effectively train others on LinkedIn. This course is designed to give leaders, trainers & mentors the skills to design & deliver The EMARI Group’s highly effective learning material & training sessions to others in their team.
Material provided covers all of the modules from the Beginner and Intermediate programs as well as the Social Media Excellence workshop
Highly recommended
98% of past clients would recommend The EMARI Group to others, and often do!
FTSE & Fortune 250 Approved
We have worked with some of the biggest names in industry, for over a decade
9.8/10 Trainer score
Our expert trainers score 9.8/10 on average in feedback from course attendees
Behind every project and transformation program we deliver are considered, data-driven insights
What’s it like to work with The EMARI Group?
Our clients’ success is our success.
