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intro, misleading intentions... buy my stuff? OUCH!! PITCH-SLAP!! Pitch-slapping used to be relegated to scripted cold calls, generic print ads in magazines and rubbish emails but now pitch-slapping is making its way onto social media like some insidious form of cancer https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/f6a28303-2de2-463f-908e-fbe0ade9afb3/pitch+2.png Resources - Stop Pitch-Slapping me! - But now they're not knocking on my door (which I can ignore), posting junk mail (that I can throw away) or sending unsolicited mail to my email inbox (so I can black-list them for all eternity). No, now they're now bull-dozing my social media messenger apps with their crap instead. Honestly, I'm getting an RSI from pressing the delete button so many times! For a lot of businesses, social media doesn't work. That's because, as I mentioned in a previous blog/rant on "why scheduling posts is anti-social," they're not using it the way that it was intended. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/8e5d1680-1d0e-42e3-90c4-477d44add2ef/pitch+2b.png Resources - Stop Pitch-Slapping me! - It’s that Basic! It's that basic. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/13bd198f-bcd0-4a8d-a274-351362a43ccb/pitch+3.png Resources - Stop Pitch-Slapping me! - Ron Tite says pitch-slapping is almost as bad as groping and I agree. Think about it: You're being contacted in an unwelcome way that you haven't invited; You're usually frustrated, angry and/or disgusted with the person/company who's doing it and fundamentally it's completely unacceptable behaviour! Sadly most of the salespeople I talk to who are doing it actually hate having to - They don't want to pitch in this way for their business but it's what they're being trained and told to do in order to hit target. NO, NO, NO!! It's time to stop the sales assault! https://www.emari.co.uk/resources/reliable-affordable-sustainable-the-energy-trilemma-c8b3e monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/49c85415-487b-417b-818c-12f118ad79ef/why+I+work+aloud.png Resources - Why I work out loud and some tips on how to get started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/e4e0eb21-4a64-4713-88eb-81ddaab6d890/Picture6.png Resources - Why I work out loud and some tips on how to get started - Do you ever post pictures of your Sunday brunch outing on Instagram? Share your latest holiday snaps on Facebook? Tweet that you've voted or donated on Twitter and encourage others to do the same? Most of us are using social media to share experiences of life with friends and family on a daily basis... but how many of us practice the same behaviour at work? and is it holding us back as a result? We live out loud on social media but is it time we worked out loud as well? https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/c738acd9-ebc0-460f-a959-8017bed4a13a/five+elements+2.png Resources - Why I work out loud and some tips on how to get started - Make it stand out Working out loud was coined by Bryce Williams in 2010. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/7f4770b8-8ad9-493d-aed1-36154009dcac/five+elements+3.png Resources - Why I work out loud and some tips on how to get started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/431da241-8060-4277-a54a-135fedbccf74/five+elements+4.png Resources - Why I work out loud and some tips on how to get started - Make it stand out The Trusted Advisor was actually a book written back in 2000, one BCG described as "an invaluable roadmap to all those who seek to develop truly special relationships with their clients." It was another simple formula https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/84d5188e-4b02-42eb-abd2-34c8d4877312/five+elements+6.png Resources - Why I work out loud and some tips on how to get started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/a395edea-796f-403c-a9b5-12322c94a681/five+elements+5.png Resources - Why I work out loud and some tips on how to get started - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-h3w3g monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/52217d08-0d73-4ab8-a03a-bb897b7ddec4/How+to+run+an+authentic+business.png Resources - How to run an authentic business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/reliable-affordable-sustainable-the-energy-trilemma monthly 0.5 2023-11-03 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/62d01136-51a2-4e2d-aa23-75f44e8f033c/8.png Resources - Reliable, affordable, sustainable. – The Energy Trilemma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/dbaa3b9a-c7e2-40ba-ba58-2bd133a9d68a/documerica-x-EG-R-bUTI-unsplash.jpg Resources - Reliable, affordable, sustainable. – The Energy Trilemma - For me, energy sits at the centre of a Gregorian knot of humanity's problems. 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Share your latest holiday snaps on Facebook? Tweet that you've voted or donated on Twitter and encourage others to do the same? Most of us are using social media to share experiences of life with friends and family on a daily basis... but how many of us practice the same behaviour at work? and is it holding us back as a result? We live out loud on social media but is it time we worked out loud as well? https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/c738acd9-ebc0-460f-a959-8017bed4a13a/five+elements+2.png Resources - Why I work out loud and some tips on how to get started (Copy) - Make it stand out Working out loud was coined by Bryce Williams in 2010. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/7f4770b8-8ad9-493d-aed1-36154009dcac/five+elements+3.png Resources - Why I work out loud and some tips on how to get started (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/431da241-8060-4277-a54a-135fedbccf74/five+elements+4.png Resources - Why I work out loud and some tips on how to get started (Copy) - Make it stand out The Trusted Advisor was actually a book written back in 2000, one BCG described as "an invaluable roadmap to all those who seek to develop truly special relationships with their clients." It was another simple formula https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/84d5188e-4b02-42eb-abd2-34c8d4877312/five+elements+6.png Resources - Why I work out loud and some tips on how to get started (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/a395edea-796f-403c-a9b5-12322c94a681/five+elements+5.png Resources - Why I work out loud and some tips on how to get started (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/629b1d54-0056-41ca-980a-3c1a834f4c79/7.png Resources - Actionable Insights for Content Strategy&nbsp; - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/3056eaf7-6959-42a8-8211-e6e1f1bd3028/firmbee-com-gcsNOsPEXfs-unsplash.jpg Resources - 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Ten Survival Skills for a World in Flux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/brand-and-reputation-management-isnt-easynbsp monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/08b3ad0a-d2af-4198-be1a-50e98856bf7d/6.png Resources - Brand and reputation management isn’t easy&nbsp; - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/influence-the-psychology-of-persuasion monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/d90e9792-a5d6-4ee9-9b96-ff354c7d711d/52.png Resources - Influence - The Psychology of Persuasion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/the-a-z-of-content-ideas monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/1670250127368-K3PN29M6ZBO74T5KAXQQ/A-Z+ContentIdeas.png Resources - The A-Z of content ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/uu8po4kp8dr3iis3otnbojau4l8h41 monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9b549576-2674-44da-b8f0-cce0f5ae3036/53.png Resources - Atomic Habits - the life-changing million-copy #1 bestseller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/10-awkward-things-about-video-calls-p5m7w monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/519bbaa8-2fbf-4330-b51a-f7dbe1f90252/The+age+of+conscious+consumerism.png Resources - The age of conscious consumerism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/bbb09fa7-70be-4d21-9cb0-ad1df036e5dc/consumerism+1.png Resources - The age of conscious consumerism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9d610867-bffd-452b-aa0a-005a2ce0fe99/consumerism+2.png Resources - The age of conscious consumerism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/2625f316-a4ea-4145-9c3a-24a86a6cfedd/consumerism+3.png Resources - The age of conscious consumerism - Make it stand out A recent report by Shelton Group found that 86% of respondents believed companies should not only support social causes but also take a stance on social issues. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/8006f75f-f855-43a0-8503-5f0351f0da5d/consumerism+4.png Resources - The age of conscious consumerism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/ee2b9648-4e9a-45d1-ac08-2725859a1e0c/consumerism+5.png Resources - The age of conscious consumerism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/an-astronauts-guide-to-life-on-earth-what-going-to-space-taught-me-about-ingenuity-determination-and-being-prepared-for-anything monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/40ae4712-5283-47fa-958e-b55ab8b63a3e/An+astronouts+guide+to+Life+on+Earth+.png Resources - An astronaut's guide to life on earth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/59-seconds-think-a-little-change-a-lot monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/ef861922-80c7-4392-9977-4b0c931ef1fe/62.png Resources - 59 Seconds: Think a little, change a lot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/tools-for-hybrid-working monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/57f9d60d-19a0-4005-9275-04cc4276987d/2.png Resources - Tools for hybrid working - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/google-knows-great-leaders monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/aca00fbb-a57f-45ce-854e-2ec8169a38a3/1.png Resources - Google knows great leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/stop-saying-marketing-is-complicated monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/fdda94e1-cf1f-4c5f-87a7-9564b930aa18/stop+1.png Resources - Stop saying marketing is complicated - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/fb8e8465-88b9-4618-877a-507590e5dbe9/stop+2.png Resources - Stop saying marketing is complicated - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0df619b9-fc8b-4524-845a-a9ec16ce5aff/stop+3.png Resources - Stop saying marketing is complicated - For many business owners, marketing seems like a dark art so they end up falling back on superficial quick fixes rather than putting long-term effective solutions in place. They hugely overspend on marketing that won’t actually work. They don’t change their processes and routines to encourage real and interesting conversations. They don’t get to fall in love with social media and experience all the joy and inherent value it has to offer. They just add to the noise, sending out more sales spam and perpetuating the cycle of pissing people off and stressing them out... Everybody loses. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/eee1383d-93ca-451f-a29d-d28b13c3e3d2/stop+4.png Resources - Stop saying marketing is complicated - Marketers are now overburdened with more responsibilities than ever; they’re getting tonnes of information thrown at them from all sides and their processes are so overcomplicated I’m amazed they’ve not keeled over from stress… It's so sad to see people stuck in the office knowing they've missed a family dinner or their kids' bedtime again. It's so unnecessary. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/70c26564-1147-4b0b-8d49-85aad97c7a63/stop+5.png Resources - Stop saying marketing is complicated - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/da989f11-25e7-4184-a998-f5420b613d9d/stop+6.png Resources - Stop saying marketing is complicated In mid-2019 I wrote 15 letters that summed up my offering to people I knew I could help. I got 5 responses. It cost me about £20. I knew who my audience was, I knew where my audience were (their offices) and I got my message in front of them. https://www.emari.co.uk/resources/the-why-what-and-the-how-of-being-remarkable monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0460ca3d-d37b-454b-925b-bfff2a177c77/55.png Resources - The why, what and the how of being remarkable - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/6-ways-to-make-your-message-go-viral monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/df1ffe0e-acac-4a3f-aa9e-169486cf65e5/63.png Resources - 6 ways to make your message go viral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-social-media-can-make-you-a-better-leader-5ggna monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/ea5cbb6e-3231-4a74-8b32-78bf3fa7403b/64.png Resources - How social media can make you a better leader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-to-sell-anything-to-anyone monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9cb16e49-368b-47df-9bfa-d17d1cad2226/57.png Resources - How to sell anything to anyone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/the-surprising-truth-about-what-motivates-us monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/296d426a-7855-4448-94e0-4f3845b57f75/56.png Resources - The surprising truth about what motivates us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/the-22-immutable-laws-of-marketing monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/8ca91175-cc3b-4157-8363-4f26d8576b40/58.png Resources - The 22 immutable laws of marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/mental-toughness-metaphors monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/2da474d1-c595-4e4a-af80-4746abdf0ad5/59.png Resources - Mental Toughness Metaphors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/40-lessons-for-a-new-kind-of-entrepreneur monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/33fbedc9-2dc8-4d31-a710-db2c8c7819e8/61.png Resources - 40 lessons for a new kind of entrepreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-to-become-a-21st-century-ideas-machine monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/68b46f87-3017-4604-ac38-fe5c1ad563ce/60.png Resources - How to become a 21st century ideas machine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/105-things-i-would-not-have-done-before-covid19 monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/4d93c5e5-f195-4576-83c0-382b7000d6b5/105+things+I+would+not+have+done.png Resources - 105 things I would not have done before Covid19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-do-you-manage-the-outbound-side-of-your-sales monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/67e1cd22-cf19-4adf-878f-f6439c51ad02/Manage+outboud+Sales.png Resources - How do you manage the outbound side of your sales? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/6023917a-c730-4194-9913-f970622da82b/1668762824994.png Resources - How do you manage the outbound side of your sales? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/a37924a4-8685-4d8b-bdb3-aab66824b88b/1668762874236.png Resources - How do you manage the outbound side of your sales? - Make it stand out George has been having some trouble returning to social situations following the easing of lockdown https://www.emari.co.uk/resources/10-awkward-things-about-video-calls monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/34a2a533-a55f-49d7-ad00-8ca69638d8d0/10+1.jpg Resources - 10 awkward things about video calls - 1.) The pre-chat: When people are slowly joining the call and you’re stuck small-talking with one or two others and then having to repeat/summarise as more people join the call. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/a074c3f3-0ab0-47db-a400-bcee38636959/10+2.png Resources - 10 awkward things about video calls - 2.) The speaker test: Can you hear me? Can you hear me? I don't think this is working... https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0e57666d-87bd-427a-87be-6134969d1c02/10+3.png Resources - 10 awkward things about video calls - 3.) The dodgy Wi-Fi delay: When one participant’s screen freezes in a less-than flattering pose https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/152c35d3-78c6-4000-bc06-881f8b1784e0/10+4.png Resources - 10 awkward things about video calls - 4.) The shouter: When somebody feels they have to bellow to make themselves heard. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/f568ccfa-8f83-4f54-b45b-4baa24de9174/10+5.png Resources - 10 awkward things about video calls - 5.) Regrettable background noises: The toddler repeatedly screaming at the top of their lungs, or the dog suddenly barking at random things you can't see, whilst you’re trying to update people on the call. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0d3bf71c-7425-4e71-9e13-a3d86ff2f4ad/10+6.jpg Resources - 10 awkward things about video calls - 6.) The multi-speak: When people talk over each other for extended periods before they realise there’s someone else is speaking at the same time. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/023dcaf1-56c1-478e-9280-c5a5942522df/10+7.png Resources - 10 awkward things about video calls - 7.) The invisible (wo)man: The participant who mysteriously keeps their video turned off, leaving a black square where their face should be... Probably for the best. They're probably on the loo or still in bed in their pyjamas... https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/2bf0559c-874d-4d1e-bb5e-fa64a3d340ff/10+8.png Resources - 10 awkward things about video calls - 8.) Weirdly precise meeting start times: When a company profile on Teams or Webex is so overloaded that you can’t get online at popular times, so you have to kick off your meeting at 11.07 instead of 11 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/cc666fa0-fdd2-4a4e-8615-7a4d5b0b45a1/10+9.png Resources - 10 awkward things about video calls - The longwinded wrap-up: The challenge of ending a call when you have nowhere else to be. Saying ‘I’ve got to run’ doesn’t really cut it when everyone knows you’re working from home. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/d66cb0af-8576-420a-911e-11556355172a/10+10.png Resources - 10 awkward things about video calls - Make it stand out 10.) The irresistible urge to wave goodbye at the end of the call. https://www.emari.co.uk/resources/coronavirus-and-your-career monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/386e6f9f-df44-44bd-8c06-614ef6240277/corona1.png Resources - Coronavirus and your career - …is it OK for me to panic now? https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0b8a3a33-ce76-4dca-af99-223c8b1c0536/corona2.png Resources - Coronavirus and your career - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/5e65332b-7bd4-4467-8c1a-fa7a41811caf/corona+3.png Resources - Coronavirus and your career https://www.emari.co.uk/resources/why-are-people-launching-things-during-a-pandemic monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/f65f5d64-31c8-40dd-aee0-552ac771a888/Why+are+people+launching.png Resources - Why are people launching things during a pandemic? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/the-four-different-types-of-customer-youll-find-in-a-crisis monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/5394b668-f0e9-4cb7-b6ad-c2e598093d28/1655889382880.png Resources - The four different types of customer you'll find in a crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/75fc85ce-af4a-4bc9-a4e3-5c8f2acfbc7a/1655889366499.png Resources - The four different types of customer you'll find in a crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/answers-to-questions-youll-probably-never-ask-me-about-my-business monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/19060778-86c4-417f-849e-8789e407f8e5/keep+calm+and+dont+get+bored.png Resources - Keep Calm and Don't Get Bored... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-to-sell-during-the-coronavirus-crisis monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/dfa9d0ed-f1a1-4606-b740-987db9e51db8/How+to+seel+during+the+Corona+virus.png Resources - How To Sell During The Coronavirus Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/stop-being-a-serial-networker monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/671100d7-1ec6-42e3-b634-1a507bdfe02b/networker+1.png Resources - Stop being a serial networker! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/5d766ce5-a728-4596-bd9e-2e5e0b041e09/networker+2.png Resources - Stop being a serial networker! - You know...gathering business cards and then hoarding them in a little box somewhere, trying to collect one from every single person that you meet at every single event you go to...hitting multiple events per month, walking out of each one with a stack of cards in your pocket/purse/handbag and thinking "that was a successful couple of hours work!" But was it? Was it really? https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/fd42caf0-8af3-4b25-b1f4-a87fb883f584/networker+3.png Resources - Stop being a serial networker! - Can we all stop being so polite? Just accepting cards without knowing why and perpetuating a vicious cycle of vacuous conversation. I refer you to my earlier point about saving trees! https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/6b6d92b2-ab9a-4072-89d4-e4a47e1f7add/networker+4.png Resources - Stop being a serial networker! - If you can’t help someone or don’t see why they want to follow up, we're all adults here. Just ask them. You don't have to be mean about it, just be honest and tell them you're clueless about what the next steps are (maybe they don't know either) and then you can have an awkward moment and move on. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/d3981149-b710-46da-9b46-0925c505e715/networker+5.png Resources - Stop being a serial networker! - No. No it wouldn't be lovely. Think about it. You've already invested in buying the ticket, several pounds worth of petrol and 2 hours of your time. Now it's another hour plus the cost of an over-priced coffee plus the petrol to get to and from the afore-mentioned coffee shop. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/ab1f3777-47c0-4c65-b0f6-0ab4194ad1ca/networker+6.png Resources - Stop being a serial networker! - I'm sad to say you're probably going to end up paying through the nose to get pitch-slapped. Abort. Abort. Abort! If you're feeling really generous, TELL them what the next step is because they probably don't know either. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/4823181e-0363-4ed3-8db5-f063b88f5b9d/networker+7.png Resources - Stop being a serial networker! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/90862225-5fb2-41e7-92b2-5b6fe87ce79e/newtorker+8.png Resources - Stop being a serial networker! - Looking back I dread to think how much money I spent and how much time I wasted... The annual fee to access to the networking group, the weekly breakfast fee, the petrol, my time at the event and then all those random coffees afterwards... It took me ages to learn that there's a really fine line between "I just popped in to see what it's like" and "that guy won't stop calling me to book in a 121. It's been WEEKS!" https://www.emari.co.uk/resources/ten-survival-skills-for-a-world-in-flux-hrrxh-shclm monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/b43852a5-2fbc-4454-9f14-08d515a8fe7a/How+to+do+an+offline+content+audit.png Resources - How to audit your offline print marketing materials effectively - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/reliable-affordable-sustainable-the-energy-trilemma-wttl4 monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0be417d1-a191-440b-b7f5-5defe984f692/the+basics+of+brilliant+marketing+messages.png Resources - The basics of brilliant marketing messages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-4p5by monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/605c63a5-c196-4d35-a1e9-debb915edbd4/content+as+a+business+strategy.png Resources - Content as a business strategy</a> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/56294c5a-c7a4-49fa-85d5-68773ecd29f2/content+1.png Resources - Content as a business strategy</a> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-d6tlf monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/4f3a8406-f392-48a1-a0dd-0484e352caf9/Why+scheduling+posts+is+antisocial.png Resources - Why scheduling posts is anti-social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/4af21fe9-7b30-4547-bc83-759ee775ec77/why+3.png Resources - Why scheduling posts is anti-social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-kszlr monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/f8157ca1-31ba-45d2-af42-be470c238cb3/Five+FAQs+about+Whitepapers.png Resources - Five FAQs about Whitepapers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-lwxcf monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/dc3358ce-e31f-4ea9-9df6-32d44b818961/What+does+good.png Resources - What does good content actually look like? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/e53fe557-c8b4-46b1-ac90-dac54c375b3d/what+does+good+content+1.png Resources - What does good content actually look like? - Remember the first rule of content marketing: Content is not art - it serves a clearly defined function Content should answer a question, entertain the reader, or help someone make a decision. How to write easy-to-use content https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0300bf09-f254-48d8-b2d2-c712baf3311f/what+does+good+content+2.png Resources - What does good content actually look like? If you’re looking for ways to make your content more usable, think magazines, think how-to guides, think newspapers, think textbooks. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/622f4019-f5f2-4f97-b1aa-15edf3d6a471/what+does+good+content+3.png Resources - What does good content actually look like? Honestly, think about it. Find your favorite magazine or grab a useful textbook from somewhere and look at how it's formatted. I guarantee every chapter or section will contain a table of contents, short paragraphs, maybe some highlighted boxes, glossaries to clarify concepts or terms, photos, diagrams and graphs to illustrate complicated concepts. It's brilliantly useful content. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/45d85bb0-555d-4045-a841-e1654c47cd3a/what+does+good+content+4.png Resources - What does good content actually look like? - Textbooks aren't fun - they're designed with the user experience and a purpose in mind. 8 ways to write easy-to-use content https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/5a23dcd7-b836-487a-a18c-e883645e1fbe/what+does+good+content+5.png Resources - What does good content actually look like? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/ten-survival-skills-for-a-world-in-flux-hrrxh monthly 0.5 2023-01-04 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/74e7ecc6-e1af-48f3-a13b-56ca269979f8/Whyi+love+the+oxford+english+disctionary.png Resources - Why I love the Oxford English Dictionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-hc39e monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/0cac4109-aa04-4d60-a1e7-05b9956e8b2c/1.png Resources - White Papers - what they are and why they matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-f6nta monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/37622a00-a288-4e97-a193-da38fcd982ce/3.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/fb12e18f-b0d2-4c2a-b59b-a89f8b89ebc9/onepager+1.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/7c576241-70f9-4729-9c09-d08f5e9fc8ca/onepager+2.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/ab583b7b-3051-4a79-91d5-cfb1af547894/onepager+3.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9ef4bcd4-8d57-417e-b7a6-d9675c895f5d/onepager+4.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/7ac956fa-6a3b-470a-9f17-3173f419d0d6/onepager+5.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/2abcf304-c083-4c45-a39b-f51ffbc3cd4c/onepager+6.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/54a8e5bb-40f5-48c3-b921-bdd3b0cf98d3/onepager+7.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/e5fb6b0a-5e39-41c9-9175-7a5c21ba1cac/onepager+8.png Resources - How to write a One-Pager for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/how-to-sell-during-the-coronavirus-crisis-wfm4w monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/fabb65dd-c8b1-4567-9bf5-8e89809e3a23/4.png Resources - The 5 rules of content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9c3d9b7d-c822-41ab-b1ba-182b064a8e07/5+rules+1.png Resources - The 5 rules of content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/9cee4632-d46d-4a0f-b8cf-fa1bfef70919/5+rules+2.png Resources - The 5 rules of content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/18f2675f-c8c5-42ba-b2ea-89f29761b61d/5+rules+3.png Resources - The 5 rules of content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/32037f82-da94-4a96-b54d-6802babfd690/5+rules+4.png Resources - The 5 rules of content marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/ten-survival-skills-for-a-world-in-flux-pk5cd monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/193b4482-45e8-4d70-aade-a9387bfc7ca0/stealing+.png Resources - Stealing from the Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/691bd8f6-056f-4209-8ae4-cc68c91794d6/stealing+1.png Resources - Stealing from the Future - They suggest that most conventional companies have prioritized management over leadership for the last 50 – 100 years. Management being fundamentally about reliability; leadership being fundamentally about change. Leadership, culture and change have often been handled as three separate subjects however their true power lies in being interconnected and treated as one whole. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/8f3acd14-8c3c-444b-9cb1-b22394042140/stealing+3.png Resources - Stealing from the Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-j2m2p monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/4b3ac683-e258-4ef9-967c-eb0bbecc90b1/6.png Resources - How to get the most out of my strategy-focused content workshops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-z24yc-z7j7z monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/dbada8b9-ec80-4638-a59b-4ca3e5193642/7.png Resources - Why you should make a custom magazine part of your marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/a0eb73c0-d74a-432d-a2b2-767cc7199b65/custom+mag+1.png Resources - Why you should make a custom magazine part of your marketing - In 1895 a tractor company set out to get the attention of farmers. They didn’t buy advertising or hire salesman to go door-to-door, the John Deere Company created a custom print magazine called The Furrow designed to educate farmers on developing technology and trends in agriculture. Now there are over 1.5 million copies, and distribution reaches over 40 countries. In 2018, it was listed as 102nd in the Fortune 500 America's ranking and was ranked 394th in the global ranking https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/46ce6a2a-0603-4efe-a09b-681e805679a8/custom+mag+2.png Resources - Why you should make a custom magazine part of your marketing In 1900, Michelin developed the Michelin Guide, then a free 400-page document that helped drivers maintain their cars and find travel accommodations. By encouraging travel, tires wore out and Michelin made more sales. Now the acquisition or loss of a star in the Michelin Red guide can have dramatic effects on the success of a restaurant. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/478e31cc-f368-4d89-aa90-f3696d688e3d/custom+mag+3.jpg Resources - Why you should make a custom magazine part of your marketing - Make it stand out We've created a recent custom magazine with the Royal Naval Club and Royal Albert Yacht Club in Portsmouth. Feedback has been fantastic and uptake on Club events has improved considerably. It now appeals to members old and young alike and people have commented on the well-researched articles, and bitesized chunks of wit & wisdom that appear in it as well as the general improvements in look and feel. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-z24yc monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/05d2e031-11d3-4c2b-8417-e4604d4c6abb/9.png Resources - When should salespeople give marketing feedback? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-t7skg monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/423fb8b3-78fa-42a7-9c35-3df5411dcf65/10.png Resources - The top content strategy tools marketers love and how to use them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-8wg9w monthly 0.5 2023-05-17 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/77794d4f-21ea-44b9-8c4d-4b8d5574a834/11.png Resources - Top 5 FAQs on digital marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/actionable-insights-for-content-strategynbsp-yejp3-t6aer monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/e798db47-cf1b-4389-bc7a-c0cc7afff3cd/10+lessons+BP.png Resources - 10 lessons I've learnt on the BP Graduate Scheme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63726f84ea921776ca5c60ab/5b47dd22-31b9-4ce1-a10d-26cb8f0f3232/47+Mondays.jfif Resources - 10 lessons I've learnt on the BP Graduate Scheme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emari.co.uk/resources/category/Connected+Leadership monthly 0.5 https://www.emari.co.uk/resources/category/Content+Marketing monthly 0.5 https://www.emari.co.uk/resources/category/Social+Selling monthly 0.5 https://www.emari.co.uk/resources/category/Industry+Influence monthly 0.5 https://www.emari.co.uk/resources/category/Employee+Advocacy monthly 0.5 https://www.emari.co.uk/resources/category/Book+Review monthly 0.5 https://www.emari.co.uk/resources/category/Blog monthly 0.5 https://www.emari.co.uk/resources/category/BLog monthly 0.5 https://www.emari.co.uk/resources/tag/Water monthly 0.5 https://www.emari.co.uk/resources/tag/Meta monthly 0.5 https://www.emari.co.uk/resources/tag/Leadership monthly 0.5 https://www.emari.co.uk/resources/tag/USA monthly 0.5 https://www.emari.co.uk/resources/tag/Japan monthly 0.5 https://www.emari.co.uk/resources/tag/Artificial+Intelligence monthly 0.5 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